Now TV has launched Hong Kong's first addressable TV advertising service, applying the latest technology to enable more precise campaign targeting for enterprises. Leveraging the Group's large customer base, Now TV is able to categorise its users based on first-hand data such as programme preferences, interests, habits, and other authentic information. This allows Now TV to provide a more personalised television viewing experience tailored to different user segments. The first in Hong Kong, … [Read more...] about Now TV launches addressable TV advertising to help improve campaign targeting