Singapore - HBO Asia has appointed Magdalene Ew as vice president, marketing. Ew will oversee the regional marketing strategy for HBO Asia which has a network of channels including HBO, HBO Signature, HBO Family, HBO Hits, Cinemax and the subscription video-on-demand service, HBO On Demand. Ew reports to Jacelyn Kek, senior vice president, sales & affiliate marketing. Ew has more than 13 years of experience in marketing, advertising, events and client management in companies including MTV Asia … [Read more...] about HBO Asia appoints new marketing head
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HBO Asia appoints new marketing head
Singapore - HBO Asia has appointed Magdalene Ew as vice president, marketing. Ew will oversee the regional marketing strategy for HBO Asia. Ew reports to Jacelyn Kek, senior vice president, sales & affiliate marketing. Ew has more than 13 years of experience in marketing, advertising, events and client management in companies including MTV Asia and Discovery Asia. Prior to joining HBO Asia, Ew was the sales and marketing director of Singapore GP Pte Ltd where she oversaw the marketing campaign … [Read more...] about HBO Asia appoints new marketing head
Bharti Airtel launches Airtel’s direct-to-home digital television service
New Delhi - Bharti Airtel, India's leading integrated telecom services provider, has launched Airtel digital TV based on a complete end-to-end system from technology partner NDS to secure, enable and enhance its direct-to-home (DTH) service. Bharti Airtel, in collaboration with NDS, has launched its DTH service with VideoGuard conditional access (CA), MediaHighway middleware and customised multi-lingual Electronic Programme Guide (EPG). NDS' market-leading CA and DRM technology protects over … [Read more...] about Bharti Airtel launches Airtel’s direct-to-home digital television service
MDA launches mentorship programme for Singapore media companies
Singapore - The Media Development Authority (MDA) has put in place a one-year pilot programme that matches top international media experts to chief executive officers of Singapore media companies. Called the Business Executive Mentorship Programme, expert in fields as diverse as entertainment and media law, merchandising and licensing, intellectual property exploitation, as well as capital financing, will share knowledge, skills and their networks with five local media companies to expand their … [Read more...] about MDA launches mentorship programme for Singapore media companies
Asia Television Forum 2008 – exploring TV now and beyond
Singapore - The theme of the conferences at this year's Asia Television Forum, scheduled to take place from December 10 - 12 at SUNTEC Singapore, will focus on the development of TV, providing industry professionals with important insights beyond the traditional media landscape. This year's Media Financing Forum will start on December 9 with the theme of ‘Understand, Adapt and Evolve - Towards a Market for Asian Content'. The Media Financing Forum 2008 will present the views and insights … [Read more...] about Asia Television Forum 2008 – exploring TV now and beyond
Sports media fund to drive local sports content creation for broadcast
Singapore - The Singapore Sports Council (SSC) and the Media Development Authority of Singapore (MDA) launched the SSC-MDA Sports Media Fund to support the creation of local sports content for local and international consumption on different media platforms, and in particular digital media. The S$1 million (US$ 682,300) Sports Media Fund is to seed private sector's initiatives to drive the growth of the sports media eco-system and to develop sports media related capabilities and competencies to … [Read more...] about Sports media fund to drive local sports content creation for broadcast