Singapore – HBO Asia has appointed Magdalene Ew as vice president, marketing. Ew will oversee the regional marketing strategy for HBO Asia which has a network of channels including HBO, HBO Signature, HBO Family, HBO Hits, Cinemax and the subscription video-on-demand service, HBO On Demand. Ew reports to Jacelyn Kek, senior vice president, sales & affiliate marketing. Ew has more than 13 years of experience in marketing, advertising, events and client management in companies including MTV Asia and Discovery Asia. Prior to joining HBO Asia, Ew was the sales and marketing director of Singapore GP Pte Ltd where she oversaw the marketing campaign for the inaugural world’s first Formula 1 night race in Singapore.
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