Paris – Jonathan Mildenhall, Vice President Global Advertising Strategy and Content Excellence for The Coca-Cola Company, is headlining MIPTV 2012’s Branded Entertainment programme. He will deliver a Media Mastermind keynote address on 2 April. Mildenhall will explain Coca Cola’s marketing strategy – an approach that the company calls “Liquid and Linked” – to create compelling content that engages audiences in innovative ways, building emotional … [Read more...] about Jonathan Mildenhall headlines MIPTV
Coca Cola
Future steps at MIPTV
Paris - MIPCube, a two-day high-level networking and live learning experience exploring the game-changing innovations affecting the TV industry, will open in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April). Building on the 2011 success of Connected Creativity at MIPTV, MIPCube will bring together the architects of the future of TV: influential players in the television business, key innovators in the digital and social media space and forward thinking producers to … [Read more...] about Future steps at MIPTV
Coca-Cola surfs on Outdoor Channel
Singapore – Outdoor Channel (Asia), owned and operated by Multi Channels Asia, has signed exclusive partnerships with the Coca-Cola Indonesian Surfing Championship (ISC) and Asian Surfing Championship (ASC), to air surfing competition events throughout the Asia-Pacific region. Outdoor Channel will become the exclusive Coca-Cola ISC and ASC official pan-regional broadcast partner, providing coverage of both championship tour circuits. Outdoor Channel will broadcast all 16 Coca-Cola ISC … [Read more...] about Coca-Cola surfs on Outdoor Channel
