CNN International’s editorial leadership and strength was recognised at last night’s 2014 Asian Television Awards in Singapore, with the network dominating the evening winning 5 awards. For the second consecutive year, the network clinched the coveted Cable & Satellite Channel of the Year title, and was also named Cable & Satellite Network of the Year. CNN also won Best News Programme, Best Current Affairs Presenter and Best Documentary Series at the ceremony. The Best News … [Read more...] about CNN wins at Asian TV Awards 2014
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Multimedia campaigns more memorable – CNNI study
Measuring advertising awareness and effectiveness has always been seen as something of a Holy Grail, demanded by marketers and media agencies needing to justify their expenditure and calculate their ROI. So CNN International recently took a somewhat novel approach to ad response research, employing ‘biometrics’ to show emotional responses to branding. And findings released suggest that brands who choose multimedia campaigns to communicate their advertising messages are more memorable … [Read more...] about Multimedia campaigns more memorable – CNNI study
