Starting this week, On Japan is accompanied by a partnership between CNN International Commercial (CNNIC) and the Japanese global chemical company, Asahi Kasei. This international campaign is the latest partnership between CNNIC and Asahi Kasei, and spans sponsorship of the five ‘On Japan’ TV segments, a special 30-minute program as well as digital elements. In addition, the multi-platform campaign includes native ad integration on CNN Digital which includes storytelling around Asahi … [Read more...] about Asahi Kasei embraces CNN theme week
CNN International Commercial
CNN appoints head of ad sales India
Abhijeet Dhar has been appointed head of advertising sales in India for CNN. Dhar’s appointment is in alignment with CNN’s strong audience growth, launch of new products and platforms and audience targeting capabilities which opens new opportunities for clients to tap into local and global markets. Dhar will strengthen the current sales structure and grow the Ad Sales business with CNN’s cross platform offers across TV and Digital with unique branded content and sponsorship opportunities. … [Read more...] about CNN appoints head of ad sales India
CNN and SkyNet Myanmar collaborate
Yangon- CNN International Commercial announced a historic news affiliate and consultation agreement between Turner Broadcasting System Asia Pacific, Inc., the distributor of CNN International in the Asia-Pacific region, and Shwe Than Lwin Media Co., Ltd., (known as ‘SkyNet Myanmar’) to help the company launch the country’s first 24-hour local language news network, Channel One. As part of this multi-year agreement, SkyNet will receive detailed consultation and comprehensive training from … [Read more...] about CNN and SkyNet Myanmar collaborate
CNN appoints APAC head
CNN International Commercial has appointed David Collet to Senior Director of Content Sales and Partnerships in the Asia-Pacific region. Based in Singapore, Collet is responsible for increasing content and services available for CNN’s international affiliates and partners. He will work with existing and new TV and digital publishers across the region to license CNN’s award-winning content, reporting, consultancy and training, as well as launch CNN-branded linear and digital channels. The … [Read more...] about CNN appoints APAC head
CNN International Commercial expands footprint
CNN International Commercial is expanding its footprint in the Asia Pacific region, opening an office in China. The new Beijing branch is a key part of CNNIC’s strategic push into China to better service clients across distribution, content sales, Government relations, and advertising sales. The Beijing team will be led by Cindy Zhan who joins CNN International from BBC Worldwide. Zhan will work closely with her colleagues in Hong Kong, reporting into Executive Director for Greater China, … [Read more...] about CNN International Commercial expands footprint