CNN International Commercial is expanding its footprint in the Asia Pacific region, opening an office in China. The new Beijing branch is a key part of CNNIC’s strategic push into China to better service clients across distribution, content sales, Government relations, and advertising sales.

The Beijing team will be led by Cindy Zhan who joins CNN International from BBC Worldwide. Zhan will work closely with her colleagues in Hong Kong, reporting into Executive Director for Greater China, Sally Young.

Vice President, CNN Advertising Sales Asia Pacific, Sunita Rajan: “Opening the Beijing office is a major milestone for CNN and emphasizes just how important the China market is. This is just a sign of things to come as we continue to boost our boots on the ground and capitalize on marketing and revenue opportunities both locally and internationally.”