Sydney – BBC Global News Ltd is extending their local coverage in Australia by launching a dedicated Australian news service on BBC.com from 21 October and producing a series of programmes called Australia Direct to air on BBC World News throughout the period of the G20 Summit. The homepages for BBC.com and BBC News, that have been redesigned to include a new layout and video player, will be specially curated for an Australian audience, ensuring the most … [Read more...] about BBC World News to expand in Australia
Chris Davies
BBC World News and BBC.com launch “Live the Story” global marketing campaign
Singapore/London – The BBC announced that BBC World News and BBC.com will launch a new brand positioning and major global marketing campaign titled “Live the Story” today. The activity will include television, press, online, radio, Out of Home and experiential media. The campaign will span consumer and trade media with particular focus on Germany, Singapore, Hong Kong and additional activity across other European markets and the U.S. According to BBC, the campaign focuses on … [Read more...] about BBC World News and BBC.com launch “Live the Story” global marketing campaign
