“Catwalk, Big Board.” At the call of the “command” from the gallery of Studio E, the technical director calls up a pre-digitised sequence. In a matter of seconds, as if in a synchronised “dance”, multiple robotic cameras truck across the studio floor (catwalk) silently but swiftly, finishing with a long shot of the news presenter against a gigantic LED screen (big board) displaying a looped video of the London cityscape in HD clarity, as pre-programmed lights … [Read more...] about The World’s Newsroom (on-location in London)
channel focus
Full Circle
Channel NewsAsia has started the year with a bang. Besides launching a 24-hour feed in January, the channel also unveiled a new state-of-the-art studio at Singapore’s Marina Bay Financial Centre; a new on-air look; a new programming line-up; a new tagline “Understand Asia”; and opened up new bureaus across Asia. The channel celebrated what it refers to as a “relaunch” with a champagne lunch at its new Marina Bay studio. Speaking to an audience comprising of … [Read more...] about Full Circle
truTV – Not reality. Actuality.
Why the decision to launch truTV in Asia? truTV is a rapidly growing network in the US for Turner Broadcasting and we felt this content could internationally cross borders appeal to Asian audiences here. There isn’t anything like the truTV proposition in this part of the world and given its compelling line up of real-life shows, we feel it will fascinate audiences in various markets across Asia as it has done in the US and Latin America. How has the channel been tailored for Asia (how … [Read more...] about truTV – Not reality. Actuality.
Ad – After Content
