The outdoor ad market will reach US$30.4 billion worldwide by 2010, according to Global Industry Analysts’ Outdoor Advertising: A Global Strategic Business Report. Outdoor ad spending growth through 2010 will be highest in the Asia Pacific and the Middle East and Africa regions, with growth potentials of 12% and 10%, respectively, it says. Indonesia, Thailand and China combined will account for nearly two-thirds of the total outdoor ad spending in Asia by 2010. Billboards are the largest … [Read more...] about Outdoor ad spending in Asia Pacific predicted to expand by 12%
broadcaster news
Will Web 2.0 turn into Bubble 2.0?
Sydney- Web 2.0 businesses are very good at driving traffic growth on broadband networks and pushing up costs, but they offer telcos no new revenue, warns Ovum Research Director David Kennedy. Citing the trend in Australia, where voice revenues are shrinking, Kennedy contends it is getting harder to justify FTTN (fibre-to-the-node) investment, let alone FTTH (fibre-to-the-home). “Are consumers so enamoured of YouTube and its future progeny that they will pay higher prices or extra taxes to … [Read more...] about Will Web 2.0 turn into Bubble 2.0?
Australian entertainment & media spending forecast to grow 5.3%
Sydney- Consumer spending on entertainment and media content in Australia is forecast to grow by 5.3% compounded annual growth rate (CAGR), from A$11.8 billion (US$10 billion) in 2006 to A$15.2 billion (US$13 billion) in 2011, but advertising will see slower growth. That’s according to PricewaterhouseCoopers’ Australian Entertainment & Media Outlook: 2007–2011, which predicts the Australian entertainment and media sector will grow at 5% CAGR from 2006 to be worth $24.5 billion … [Read more...] about Australian entertainment & media spending forecast to grow 5.3%
China and India lead the charge as the globe goes online
The worldwide online population will grow to 1.5 billion in 2011, from 1.1 billion in 2006, which would mean that 22% of the population will be online. Brazil, Russia, India and China are expected to account for most of the growth, according to Jupiter Research’s Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth. North America's share of the worldwide online population is expected to shrink to 17% in 2011, down from 21% in 2006. Referring to … [Read more...] about China and India lead the charge as the globe goes online
FremantleMedia to boost production presence in Asia Pacific
Sydney- Aiming to grow its production presence in Asia Pacific, FremantleMedia is looking to create joint ventures with local partners in key territories and to resume drama production in the region. Simon Spalding, FremantleMedia Director of Operations, Asia Pacific, identifies India and Korea as the top priorities for establishing production co-ventures. He stressed the company is looking to enter only those markets where laws and custom respect intellectual copyright. “Asia Pacific … [Read more...] about FremantleMedia to boost production presence in Asia Pacific
Granada International acquires pan-Asian distribution rights to The May Lee Show
Hong Kong- Granada International has acquired the first series of weekly Asian talk show, The May Lee Show. Addressing Asian women’s concerns and interests including relationships, body image, family and sex, the 13 x one-hour series is currently in production and made its debut recently across Asia on STAR World. The May Lee show is created and hosted by Korean-American May Lee, a former CNN and CNBC correspondent and anchor. It also features A-list region and international guests and … [Read more...] about Granada International acquires pan-Asian distribution rights to The May Lee Show