If you are in your middle age like me, you would probably remember this commercial that literally got everyone singing then – ‘I’d like to teach the world to sing’. Yes, the song is based on the famous Coca Cola TV commercial that featured the lyric line ‘It’s the real thing’, the company has established its credentials as a bona fide entertainment company. The other famous commercial – ‘Times of your life’ – sang by Paul Anker … [Read more...] about Brands take the lead
Branded Entertainment
Thailand’s Channel 3 acquires “Dance Your Ass Off” format
London – NBCUniversal’s weight-loss dance challenge format, Dance Your Ass Off, has been sold to Thai terrestrial broadcaster Channel 3, in partnership with IPG Mediabrands by Ensemble, Branded Entertainment. The commission in Thailand follows the series’ run in China on ZheJiang Satellite TV. Creatist has been appointed to produce 11 episodes for Channel 3 to air every Saturday on primetime from Feb 2013. Dance Your Ass Off is an original weight-loss show where men and women … [Read more...] about Thailand’s Channel 3 acquires “Dance Your Ass Off” format
Editor@MIPFormats: “The future of formats is bright, it’s very bright!” Lars Beckung, KANAL 5, Sweden (A TVAPlus web exclusive)
MIPFormats: “The future of formats is bright, it’s very bright!” Lars Beckung, KANAL 5, Sweden “The Formats Future Market: A global perspective on the booming formats community,” was held on 30March, 2012, at MIPFormats. Below are some highlights of that discussion. David Jenkinson, Editor-in-Chief & Managing Director of C21 Media, opened the session by summarising the findings of the latest C21 Formats Report, based on two months of extensive analysis into … [Read more...] about Editor@MIPFormats: “The future of formats is bright, it’s very bright!” Lars Beckung, KANAL 5, Sweden (A TVAPlus web exclusive)
