WildBrain, a global leader in kids’ and family entertainment, has promoted Benjamin Bao to the newly created role of General Manager, WildBrain China, to drive further growth in the territory as part of the company’s overall APAC business. Bao was previously VP, Greater China for WildBrain CPLG, the company’s global licensing agency. Bao will continue in his focus on accelerating the growth of WildBrain CPLG’s agency business in China, maximizing commercial opportunities in the country for … [Read more...] about WildBrain promotes Benjamin Bao to General Manager in China
Ben Peace
WildBrain’s Teletubbies are ‘reborn’ through blockchain technology as brand celebrates its 27th anniversary
WildBrain CPLG, a trusted licensing partner for leading brands worldwide, and MetaPals, an AI digital companion platform, have signed a global partnership to bring together one of the world’s most recognizable brands and the innovative digital era with the launch on April 20th of Teletubbies AI digital companions. With WildBrain’s iconic Teletubbies brand celebrating its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the … [Read more...] about WildBrain’s Teletubbies are ‘reborn’ through blockchain technology as brand celebrates its 27th anniversary
WildBrain CPLG appointed as exclusive licensing agent for Snoopy and the Peanuts gang across Asia Pacific
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has been appointed by Peanuts Worldwide as the exclusive licensing agent for the Peanuts brand in Asia-Pacific (APAC), bolstering the agency’s already growing business in the region. The deal builds on WildBrain CPLG’s long-standing Peanuts licensing relationship across EMEA, and more recently India, which has seen Snoopy and the gang featured in extensive cross-category programmes for apparel & … [Read more...] about WildBrain CPLG appointed as exclusive licensing agent for Snoopy and the Peanuts gang across Asia Pacific
