Singapore - The thunderous roar of a New York Police Department (NYPD) motorcade, caught the attention of shoppers on Orchard Road late last month. This unusual sighting was AXN's first-ever such event, comprising 26 vehicles, to promote Blue Bloods, the channel's latest US cop series. The on-the-ground motorcade stunt was the culmination of an extensive online and on-air campaign, featuring NYPD sightings across Asia reported by fictitious AXN News Network (ANN). A series of on-air promos, … [Read more...] about Blue Bloods stunt turns heads across Asia
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Camelot and Being Human screens in Asia hot out of the US
AXN Beyond is set to serve up US TV drama series Camelot and Being Human within two weeks of their US premieres. On top of being among the first in the world outside of the US to catch these new shows, AXN Beyond viewers across Asia will actually see Camelot in the same week that the series premieres in the US. Being Human will debut just two weeks after its US broadcast, premiering as early as 2 February 2011, airing Wednesdays 9pm first and exclusively on AXN Beyond. More in the next Executive … [Read more...] about Camelot and Being Human screens in Asia hot out of the US
India gets new reality game show Minute To Win It
SPE Networks – Asia launches its latest original production with reality game show format Minute to Win It for AXN India today. Based on the award-winning game show format from US television network NBC, AXN India’s Minute to Win It offers contestants the chance to win prize money of up to 1 crore (approx. US$220,000) through a series of physical challenges. The minute-long challenges involve regular household items and can range from balancing balls while blindfolded, to knocking … [Read more...] about India gets new reality game show Minute To Win It
Amazing Race Asia Season 4 comes out on top
The Amazing Race Asia (TARA) Season 4, which concluded in December, took SPE Networks – Asia’s flagship action and adventure channel AXN to the No. 1 spot in its timeslot ratings among international channels in the region. The 13-episode original production is the fourth edition of the Asian adaptation of the multiple Emmy-award winning The Amazing Race reality contest format. The latest series not only topped ratings across Asia, but continued to draw in old and new fans alike, … [Read more...] about Amazing Race Asia Season 4 comes out on top
AXN and CU Media in South Korea join forces
Singapore - A joint venture has been created with CU MEDIA (a subsidiary of C&M Co. Ltd.) to manage and operate AXN in Korea. This will allow AXN's current programming of Korean subtitled English language shows to be further localized with the addition of Korean content. AXN entered the Korea market in July 2005 as a foreign retransmission channel, providing top-notch US programming, including the CSI franchise and long-running series, Law & Order. Its growth in Korea has been marked by various … [Read more...] about AXN and CU Media in South Korea join forces
SPE Networks – Asia dazzles at PromaxBDA Asia Awards with nine honours
Singapore - SPE Networks - Asia received a total of nine awards, including five Golds and four Silvers, at the PromaxBDA Asia Awards 2010. Held 29-30 November 2010 at The Art House at Old Parliament in Singapore, the PromaxBDA Asia Awards is the Asian division of the world's only competition recognizing excellence in marketing, design and creative content in the entertainment and information industry. With stiff competition from the great number of entries received each year, the PromaxBDA Asia … [Read more...] about SPE Networks – Asia dazzles at PromaxBDA Asia Awards with nine honours
