SPE Networks – Asia launches its latest original production with reality game show format Minute to Win It for AXN India today. Based on the award-winning game show format from US television network NBC, AXN India’s Minute to Win It offers contestants the chance to win prize money of up to 1 crore (approx. US$220,000) through a series of physical challenges. The minute-long challenges involve regular household items and can range from balancing balls while blindfolded, to knocking over cans with a yoyo tied to the waist. The show was produced for AXN by NBCU International in partnership with Malaysian satellite provider, Astro, at NBCU’s production hub in Kuala Lumpur. More in the next Executive News Roundup
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