Nonthaburi, Thailand- Shin Broadband Internet (Thailand) Co., Ltd. (SBI), subsidiary of Shin Satellite Plc., has launched DTV, a new consumer Ku-band satellite dish set to receive free-to-air television programs with no monthly fees. The company will use DTV Fantastic Caravan vans to promote the product in four regions of Thailand and aims to install one million DTV sets across the country in 2008. According to Shin Broadband’s marketing survey, Thai viewers predominantly watch free-to-air … [Read more...] about Shin Broadband Internet launches consumer Ku-band satellite dish DTV
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HP and MTV Networks Asia Pacific renew ties for second season of Meet or Delete
Singapore– Hewlett Packard (HP) will collaborate with MTV Networks Asia Pacific for the second season of Meet or Delete. The show, which debuted in 2006, follows college students attempting to meet one another based on the content within their PC hard drives. Four instalments of the show will be produced for China, India, Korea and Australia to feature more localization, consumer interaction and HP products as prizes. HP has nearly doubled its sponsorship for 2007 and expanded activities … [Read more...] about HP and MTV Networks Asia Pacific renew ties for second season of Meet or Delete
Disney expands reach in Vietnam
Ho Chi Minh / Singapore- Disney Channel has secured carriage on Vietnam Cable Television Service Technique Centre (VCTV) and Saigon Tourist Cable Television Company (SCTV) to reach 75% of all pay-TV households in Vietnam. The Disney Company entered the Vietnam market with the launch of Disney Channel and Playhouse Disney in 2005 and has seen the former increase its Vietnamese sub-titling from 10% to 70% of its programming. VCTV provides cable service in Hanoi and DTH service nationwide and is an … [Read more...] about Disney expands reach in Vietnam
Ten asks: Are you smarter than a fifth grader?
Sydney: Are You Smarter Than a Fifth Grader?, Australia's version of the hit U.S. format which pits ten year-olds against grown-ups in the knowledge stakes, and Survivor creator Mark Burnett’s latest reality show Pirate Master are among the highlights of Network Ten's second-half schedule. The line-up also includes America's Next Top Model (which already screened in Oz on pay channel Fox8), the U.S. version of The Office, and Californication, the comedy/drama starring David Duchovny. … [Read more...] about Ten asks: Are you smarter than a fifth grader?
Seven to screen Prison Break and Heroes right after the U.S.
Sydney- Australia’s Seven Network has bowed to consumers' demands to see U.S. series as early as possible, electing to screen the next series of Prison Break and Heroes later this year directly after their U.S. launches. "From the feedback we've been getting from fan sites and blogs, the message has been very clear. Now we're sending a message back - the waiting is over," said Seven's Director of Programming and Production, Tim Worner. "We'll be running Prison Break and Heroes as close to … [Read more...] about Seven to screen Prison Break and Heroes right after the U.S.
U.S. online ad spend to exceed $35 billion by 2012
U.S. online advertising spending will nearly double to $35.4 billion by 2012, with search and display advertising accounting for the lion’s share of expenditures, according to Jupiter Research. It pegs total online ad spending at $19.9 billion in 2007. Major drivers include explosive growth in display inventory, increased paid click volume, and better targeting technology. "The rapid growth of social sites online has accounted for considerable growth and availability of inventory now … [Read more...] about U.S. online ad spend to exceed $35 billion by 2012
