Malaysia’s ASTRO reported residential customers increased by 65,400 to 2.081 million in the first quarter of 2007, while churn fell to 7.8% from 8.8% a year ago, and ARPU remained at RM77 (US$22.14). Shareholders approved the US$166 million investment for a 20% stake in the joint venture Sun Direct TV, which will launch a digital DTH service in India in the latter part of 2007. In Indonesia, ASTRO is awaiting approval for a new broadcast license for its PT Direct Vision pay TV joint … [Read more...] about ASTRO boosts subs, lowers churn
Astro
AETN International’s Asian ad sales to be handled by Press Start Media
New York/Singapore- AETN International has appointed Press Start Media to represent its ad sales in Asia. AETN International’s channel brands in the region include The History Channel and Crime & Investigation Network, launched by AETN All Asia Networks (AAAN) on June 15 on PCCW’s now TV in Hong Kong, Astro in Malaysia and Brunei, StarHub in Singapore, while the former is available on TrueVision in Thailand. According to Sean Cohan, Senior Vice President, International, A&E … [Read more...] about AETN International’s Asian ad sales to be handled by Press Start Media
‘Historical’ four-market launch includes now TV
Hong Kong– Two months since the MIPTV announcement of AETN All Asia Networks (AAAN), a joint venture of A&E Television Networks and ASTRO All Asia Networks, The History Channel and Crime & Investigation Network launched in Hong Kong, Singapore and Malaysia on June 15, 2007. The History Channel and Crime & Investigation Network launched on PCCW now TV in Hong Kong, on Astro in Malaysia and Brunei, on StarHub in Singapore, and The History Channel will be available on TrueVision in Thailand. … [Read more...] about ‘Historical’ four-market launch includes now TV
Subscribers incur the rising cost of content
Singapore – From 11 July 2007, StarHub’s pay-TV prices will rise by around 20% across its Basic Group and Value Pack subscription fees. Hardest hit will be sports fans, who from October face a minimum 40% hike as the cost of Basic Group plus Sports Group will rise from S$35 to S$49 (from US$22.70 to US$31.70) per month. This follows subscription hikes in other Asian markets, similarly blamed on rising content costs. In Malaysia, Astro recently raised rates by US$4.40 per month, the … [Read more...] about Subscribers incur the rising cost of content
AETN All Asia Networks’ channels launching in Southeast Asia
Kuala Lumpur- AETN All Asia Networks Pte Ltd (AAAN), a joint venture of A&E Television Networks and ASTRO All Asia Networks, will launch The History Channel and Crime & Investigation Network in Malaysia, Singapore, Brunei and Thailand on June 15, 2007. Both channels will be carried on Astro in Malaysia and Brunei, on StarHub in Singapore and on Truevision in Thailand. The History Channel and Crime & Investigation Network will be fully language-versioned in Bahasa Malaysia and Bahasa Indonesia, … [Read more...] about AETN All Asia Networks’ channels launching in Southeast Asia
Malaysia TV flying high, but will new media take off?
Boosted by a robust economy, currently growing at about 5.5% per annum, the electronic media industries in Malaysia are thriving. Television is grabbing a larger slice of the advertising pie, at print’s expense. Media Prima Berhad (MPB), which owns all four private terrestrial channels, is healthily profitable. Dominant pay-TV platform Astro, enjoying upswings in subscriptions and revenues, is set for further expansion as it adds dozens of channels to its line-up. Media buyers are using a … [Read more...] about Malaysia TV flying high, but will new media take off?