Malaysia - Astro has launched a 1Malaysia themed channel, MySTORY on channel 318 in partnership with AMP Radio Networks. In conjunction with the country's upcoming 53rd National Day celebrations, Astro will be paying tribute to the country’s rich heritage and diverse culture by showcasing stories told by Malaysians on the channel, starting from August 30 to September 16. To promote MySTORY nationwide, Astro has launched a marketing effort to encoruage individuals to submit story entries. … [Read more...] about Astro launches 1Malaysia themed channel, MySTORY
Astro
Astro kicks live streaming to Irdeto for FIFA World Cup 2010
CommunicAsia 2010, Singapore - Irdeto, the global leader in securing and delivering premium content and digital assets, announced Astro has selected the company’s content management solution to power the live streaming and on-demand broadband delivery of all 64 FIFA World Cup 2010 matches on the Astro B.yond Player. Additionally, Irdeto will power mobile access to live matches via Astro sister company Maxis, offering exclusive streaming of all matches, replays and highlights. … [Read more...] about Astro kicks live streaming to Irdeto for FIFA World Cup 2010
Korean hour in Malaysia a success for Animax
Hong Kong - Animax announced its new slate of Korean live-action programming in Malaysia has achieved strong growth in ratings, average viewing time and reach among the channel’s target audience of youth and young adults. The network unveiled a new slate of Korean live-action youth entertainment programmes during the 8 – 9 pm primetime slot on weeknights that started broadcast from 3 May in Malaysia. Shows include Korean pop music variety show Live Power Music on Monday; talent … [Read more...] about Korean hour in Malaysia a success for Animax
ESPNEWS launches in Malaysia on Astro
Kuala Lumpur - ESPN STAR Sports today announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on Astro's channel 818. Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will provide Malaysian sports fans real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. The channel’s … [Read more...] about ESPNEWS launches in Malaysia on Astro
ESPNEWS launches in Malaysia on Astro
Kuala Lumpur - ESPN STAR Sports today announced the launch of ESPNEWS, the first 24/7 sports news channel specially dedicated to Asian sports fans, on Astro's channel 818. Consisting of highlights, scores, updates and comprehensive sports information, ESPNEWS will provide Malaysian sports fans real-time sports news and action from their favorite sports. The new channel will deliver content from local, regional and international sporting events in a viewer-friendly format. The channel’s … [Read more...] about ESPNEWS launches in Malaysia on Astro
Losing big wins ratings
Original or acquired format? Acquired program. Hallmark Channel was the exclusive channel to watch the inaugural season of the unscripted series first and exclusively in 22 territories across Asia. Why has it been chosen as a case study? What measurables do you have eg ratings, viewer voting, web traffic, contests, press coverage? The Biggest Loser Asia is tremendously successful on Hallmark Channel. Not only has it become a staple program for viewers across Asia, TBLA has propelled Hallmark … [Read more...] about Losing big wins ratings
