Irdeto is cautiously optimistic about the Asia-Pacific market. Whilst one cannot ignore the activities and issues in the global economy, the amount of activity in the digital TV and related sectors in the region is still buoyant. Whilst the near-term is very important, it is the longer term outlook that drives major strategic decisions, such as our decision to create a dual HQ to better serve an ‘eastern’ market that we see as playing an increasing role for us. As early as 1998, … [Read more...] about Dual HQ strategy for Irdeto
asian streaming apps
The ins and outs of Hong Kong mobile TV
There is almost a sense of inevitability in Hong Kong when it comes to broadcast mobile TV. Technical trials of DVB-H and MediaFLO platforms have been successfully undertaken, and the Hong Kong Telecommunications Authority has announced preparations for mobile TV licence auctions in 2009. Add to this a culture that habitually embraces new technology, and a high penetration of wireless data and value-added services, and the outlook for mobile TV in Hong Kong seems very bright. Much has been made … [Read more...] about The ins and outs of Hong Kong mobile TV
IPTV, PC on the rise but no real threat – yet
New access technologies, be they IPTV or mobile TV, and the number of screens with which consumers interact in a day, are throwing up a new set of challenges for service providers, media owners and content providers. The onus is on the industry to package and present content in a desirable format, one that optimally leverages the screen or technology and ensures viewers have the best experience. Emerging viewing platforms are causing TV broadcasters to scramble to catch the viewer not only at … [Read more...] about IPTV, PC on the rise but no real threat – yet
What is Asia watching?
BBC World World News Today: focused at South Asia, telecast Monday to Friday at 21.30 IST presented by the internationally acclaimed news personality and the BBC’s main presenter – Nik Gowing. Explains Dezma de Melo, BBC World’s head of research, India, BBC World, “In January 2008, BBC World conducted an online survey among viewers of BBC World and found that two out of five viewers watch this programme regularly. Three out of five strongly feel that this bulletin takes a … [Read more...] about What is Asia watching?
Content kaleidoscope
Guadalupe D’Agostino, Vice President & General Manager, RCTV International RCTV International has been expanding its distribution in Asia as its markets have proven to be lucrative. Telenovelas are in demand and we have continued to break new ground across various Asian territories. We believe Asia and Latin America are alike in many ways with similar cultures and parallel sensibilities. Also, our products have universal appeal which attracts worldwide audiences. RCTV International is … [Read more...] about Content kaleidoscope
On the buying trail
May Lee, Founder & CEO, Lotus Media House Television viewing trends are definitely moving towards niche programming. Given the growing number of channels in the Asian region, viewers now have more choices, and that provides all the more reason for new channels to try and focus on specific genres and/or demographics. Lotus Channel is absolutely targeting the female demographic in Asia, a group that has been under served for too long. We believe women need a ‘go to’ channel where they … [Read more...] about On the buying trail
Ad – After Content
