Out of home TV (OOH), popularly referred to as Digital Signage Networks (DSN), is witnessing rapid advancement in India. It is still in its embryonic stage but over the last year or so, a number of OOH TV or screen network operators have emerged, targeting diverse venues such as shopping malls, retail chains, and other locations such as cafes, pubs, offices, airports and elevators. Apart from traditional billboards, companies in India are banking on technology advancements and ready to offer OOH … [Read more...] about Indian viewing goes OOH
asian entertainment news
Asian markets benefit from Open Skies policy
the purpose of the study was to analyse regulation of the satellite services industry in 21 countries across Asia, divided by size and value into primary markets and secondary markets. Although the focus was to examine key aspects of regulatory effectiveness – and not to simply to promote an Open Skies policy – the overwhelming conclusion of the analysis is that markets with an Open Skies policy benefit greatly from the increased business and overall market values afforded by free … [Read more...] about Asian markets benefit from Open Skies policy
The case for DTT
There is much talk about the ‘digital dividend’—the potential rewards for governments through spectrum auctions following the closure of analogue TV services. There are also consumer benefits, with the introduction of additional channels, interactive content, better quality pictures in widescreen format, plus high definition content. But how can the free-to-air (FTA) broadcasters benefit from the transition to digital television? Broadcasters are faced with the significant cost of … [Read more...] about The case for DTT
Tech perspectives
May Yin Oh Senior Director of Business Development for Greater China and India, Qualcomm MediaFLO Technologies. Mobile television is now a reality in 12 Asia-Pacific countries and consumer demand in Asia is growing faster than the rest of world. ABI Research estimates there will be 260million mobile TV users in Asia alone by 2012, up from 24million in 2007 and more than half the estimated worldwide take-up of 462million. There are a number of mobile broadcast technologies available today, (one … [Read more...] about Tech perspectives
Malaysia in focus
2007 saw Malaysia’s media industry continue its ascendancy with major players recording healthy growth and profits with new business developments announced through the year, as the nation celebrated its 50th year of independence and nationhood. Advertising expenditure across all media in 2007 recorded a strong 15% growth as the market gathered momentum in the second half of the year to hit a total of RM5.5billion (US$1.7billion), according to The Nielsen Company. “Major events like … [Read more...] about Malaysia in focus
Disney-ABC’s Army Wives march into Asia
Hong Kong – Disney-ABC International Television (Asia Pacific), the international TV distribution arm of The Walt Disney Company, has announced licensing deals for Army Wives with 6 broadcasters including the pan-regional Hallmark Channel, Australia’s Network Ten, Fiji TV, Zee Cafe in India, TV2 in New Zealand and Story On channel in Korea. Army Wives is an ensemble drama series based on the book Under the Saber: The Unwritten Code of Army Wives, and is produced by The Mark Gordon … [Read more...] about Disney-ABC’s Army Wives march into Asia