Online video ads are most effective when they run on magazine, newspaper or online news sites, rather than on portals or user-generated content sites, according to a study by the U.S. Online Publishers Association. The OPA found that more than one-third of consumers visiting media sites searched for more information after seeing a video ad, while only one-quarter did so after seeing an ad on a portal or user-generated video site. On local broadcast, national broadcast and cable TV sites, about … [Read more...] about Environment is the key for online video ads
Asian content
Microsoft upsizes in China
Microsoft is expanding its presence in China via a strategic partnership with the Shanghai Media Group (SMG), an investment in a TV set manufacturer and a new R&D centre in Shanghai. The JV with SMG covers content production, IT and electronic products. Microsoft will provide technology for SMG's new media divisions including IPTV, digital TV and mobile TV. "We are trying to promote the combination of technology and content through this cooperation and provide innovative application and … [Read more...] about Microsoft upsizes in China
Risks seen in investing in China’s Web 2.0 entrepreneurs
Western companies that are investing in web 2.0 pioneers in China beware: there are risks, according to Paul Verna, senior analyst at U.S.-based internet market research firm eMarketer. By 2011, the number of Internet users in China is expected to grow to 246 million, up from 134 million in 2006, eMarketer predicts. Verna says, “On the flip side, the potential pitfalls of investing in Chinese Web 2.0 start-ups should not be overlooked. The spectre of government censorship remains a major … [Read more...] about Risks seen in investing in China’s Web 2.0 entrepreneurs
Risks seen in investing in China’s Web 2.0 entrepreneurs
Western companies that are investing in web 2.0 pioneers in China beware: there are risks, according to Paul Verna, senior analyst at U.S.-based internet market research firm eMarketer. By 2011, the number of Internet users in China is expected to grow to 246 million, up from 134 million in 2006, eMarketer predicts. Verna says, “On the flip side, the potential pitfalls of investing in Chinese Web 2.0 start-ups should not be overlooked. The spectre of government censorship remains a major … [Read more...] about Risks seen in investing in China’s Web 2.0 entrepreneurs
MCCS and STAR launch Marathi news channel STAR Majha
Mumbai- Media Content & Communications Services India Pvt. Ltd. (MCCS), a 74:26 joint venture between ABP Pvt Ltd. & STAR Group Ltd., launched on June 21 STAR Majha (My Star), 24-hour news channel in Marathi. Rajiv Khandekar is the editor of the channel headquartered in Mumbai, with its bureau network spanning across Maharashtra and India. STAR Majha will draw on MCCS’s resources to produce news and current affairs programming. Dipankar Das Purkayastha, Executive Director & COO, ABP Group, … [Read more...] about MCCS and STAR launch Marathi news channel STAR Majha
Steward departs in MTV Networks exec shuffle
Singapore- Christopher Steward, Executive Vice President, Viacom Brand Solutions and Southeast Asia, has decided to leave MTV Networks in yet another executive reshuffle. Amit Jain has been promoted to Executive Vice President and Managing Director, MTV Networks India, China and Southeast Asia, relocating to Singapore from Mumbai, where he was Vice President/Managing Director for MTV Networks India. Jain will report to Bob Bakish, President, MTV Networks International, as well as sit on the … [Read more...] about Steward departs in MTV Networks exec shuffle
