National Geographic Channel Asia and Procter & Gamble (P&G), manufacturer of personal skin care products, have partnered for the first time to launch a 3-month on-air and interactive campaign on the evolution of beauty. Leveraging on science and technology channel National Geographic Channel, the campaign will feature teasers hinting at the “next revolution in skincare” followed by a vignette produced by the channel to trace the evolution of skin-care methods from ancient to modern … [Read more...] about NGCA and P&G pact to deliver campaign on the evolution of beauty
asian content news
Top 10 media spenders in Hong Kong shell out $50.4 million
Hong Kong—The 10 biggest media advertisers in Hong Kong in July 2007 forked out a total of $HK392.84 million ($US50.4 million), according to admango. HSBC led the field, outlaying $7.9 million, followed by PCCW with $5.8 million, McDonald’s, Standard Chartered Bank and Wrigley. Most of PCCW’s media spend went into promoting its now TV English Premier League channels and the latest mobile services, Carat Media Services Hong Kong told clients in its monthly newsletter. SmarTone – … [Read more...] about Top 10 media spenders in Hong Kong shell out $50.4 million
INX Network’s NewsX chooses Ideal Systems’ design and integration services
The INX Network’s English news channel NewsX has engaged systems design and integration services from Ideal Broadcasting India Pvt Ltd (IBI), the Indian arm of Ideal Systems, which specializes in systems design and integration for satellite and terrestrial broadcasting. IBI has worked with Zee TV (playout and automation), Times TV, India TV (News and PCR), Sahara Network (Playout and PCR), CNBC (automation) Tata Sky DTH (facility) and Infosys (multi-media centre). It has also provided … [Read more...] about INX Network’s NewsX chooses Ideal Systems’ design and integration services
Lionsgate taps Tim Stuart as VP Asia Pacific
Santa Monica- Lionsgate has hired Tim Stuart as VP Asia Pacific, a new position created by the expansion of the firm’s international sales division headed by Craig Cegielski, Senior VP of Programming and Sales. Stuart has logged 20 years in the industry, working in numerous production, post production and international distribution jobs, including two years with CBS Paramount International Television and three years at Becker Entertainment. … [Read more...] about Lionsgate taps Tim Stuart as VP Asia Pacific
Kristin Marlow takes the helm of BigPond Movies
Sydney- Former Network 10 Head of Programming Kristin Marlow has been appointed General Manager, BigPond Movies, telco Telstra's movie downloads and online DVD rentals service. Marlow replaces Marshall Heald, who in May was named Manager of SBS Online, multicultural broadcaster SBS’s Internet division. BigPond Group Managing Director, Justin Milne, said Marlow would lead the growth and development of BigPond Movies as it expands its movie libraries and "introduces more Australians to the … [Read more...] about Kristin Marlow takes the helm of BigPond Movies
Jennifer Askin joins 4Kids Entertainment as Manager, International Broadcast and Digital Sales
New York– 4Kids Entertainment, Inc. has appointed Jennifer Askin as Manager, International Broadcast and Digital Sales, to oversee the marketing of the company’s program catalogue for new media platforms worldwide. Reporting to Executive Vice President, International, Brian Lacey, she is also responsible for securing traditional media sales for television in all countries in Central Asia, the Netherlands, Belgium, Turkey, Poland, the Ukraine, Belarus, South Africa and Africa. In … [Read more...] about Jennifer Askin joins 4Kids Entertainment as Manager, International Broadcast and Digital Sales