National Geographic Channel Asia and Procter & Gamble (P&G), manufacturer of personal skin care products, have partnered for the first time to launch a 3-month on-air and interactive campaign on the evolution of beauty. Leveraging on science and technology channel National Geographic Channel, the campaign will feature teasers hinting at the “next revolution in skincare” followed by a vignette produced by the channel to trace the evolution of skin-care methods from ancient to modern day before moving to P&G’s new product, Olay Total Effects. It also offers testimonials from a skin-care specialist as well as Thai actresses Nat Myria and Sonia Couling. The vignettes are expected to reach more than six million National Geographic Channel households in Asia, Australia and New Zealand, and are also available on the P&G website.