Disney Channel’s High School Musical 2 (HSM 2) premiered in Australia on Sept. 22, delivering an average audience of 313,976 to rank as the highest rated movie ever telecast in subscription TV homes. That marked a 134% increase on the average audience that High School Musical’s debut achieved in June 2006. HSM 2 is the top rated telecast of any kind with children in subscription TV homes with an average audience of 180,270 children aged 5-15, a 166% increase in children’s … [Read more...] about Disney’s High School Musical 2 tops ratings in Australia and Taiwan
asian content news
Chellomedia and HIT Entertainment to launch pre-school channel JimJam
London- Chellomedia, the European content division of Liberty Global, Inc. and HIT Entertainment, independent children's entertainment producer and rights owner, will jointly launch pre-school TV channel JimJam worldwide. Currently available in Italy on the Sky Italia platform, JimJam was acquired by Chellomedia and will be distributed internationally by HIT and Chellomedia's subsidiary, Zonemedia. The launch across cable and satellite platforms worldwide, except the US and UK, will follow the … [Read more...] about Chellomedia and HIT Entertainment to launch pre-school channel JimJam
CNN International reaches 1 million-plus TU Media users in Korea
South Korea’s commercial S-DMB mobile TV operator TU Media has begun streaming more than 16 hours of CNN International programming daily to its million-plus subscribers. The programming mix includes breaking news, business, sport, entertainment as well as feature programming which reaches mobile phones and other compatible handheld devices. Ron Lee, Vice President Turner Broadcasting Systems Korea noted, “With the forthcoming week of dedicated live programming from Seoul and beyond, … [Read more...] about CNN International reaches 1 million-plus TU Media users in Korea
BBC World kicks off The Internationalists trade marketing campaign
London- BBC World has launched a trade-focused multimedia marketing and communications campaign to introduce The Internationalists, a new way to describe its audiences. BBC World’s viewers including business-focused professionals as well as individuals in the fields of academia, culture, science and government, are described as “decision-drivers, avid travellers, big spenders and conscientious consumers” as well as “global influencers, early adopters, and frequent … [Read more...] about BBC World kicks off The Internationalists trade marketing campaign
Universal Pictures Japan and Geneon Entertainment partner in Japan
Tokyo– Universal Pictures Japan (UPJ) and Geneon Entertainment Inc have formed a home entertainment distribution partnership in Japan. Geneon will distribute new release titles on DVD, starting with The Bourne Ultimatum in March 2008. UPJ will continue to distribute all Universal catalogue and TV products, including Heroes, on DVD, and handle manufacturing and marketing activities of all new release and catalogue titles. Eddie Cunningham, President, Universal Pictures International … [Read more...] about Universal Pictures Japan and Geneon Entertainment partner in Japan
AXN brings on board six sponsors for The Amazing Race Asia 2
The Amazing Race Asia is set to return for a second season on AXN with six sponsors, Aviva, Caltex, Nokia N-series, Sony Electronics Asia Pacific, Bintan Lagoon Resort and Standard Chartered Bank, on board. Similar to the first season which attracted more than 15 million viewers, sponsors’ products and services will be incorporated into the branded entertainment program which will debut towards the end of 2007. Currently in production, TARA 2 promises to “go well beyond Asia” … [Read more...] about AXN brings on board six sponsors for The Amazing Race Asia 2