Hong Kong – Pay TV ownership and viewership are both up on last year amongst affluents in eleven Asian markets, according to the latest PAX results from Synovate. The regional average of pay TV ownership is now 66.6%, up from 65.9% for the same period last year. And viewership of pan-regional channels, past seven days, is at a regional average of 61.3% up from 60.3% last year. Terrestrial TV in Singapore, Seoul and Taipei is also up year on year. And four in ten affluent Asians are … [Read more...] about Pay TV – and non-TV – viewing up amongst Asia’s elite
asian content news
Beijing Games to drive global TV ad spending to record heights
London - The Beijing Olympics will help boost television’s share of the global advertising market to a record 38.2% in 2008, equating to revenues of $US182.3 billion, according to ZenithOptimedia. It projects the total ad pie, worth $457.4 billion this year, will grow to $488.2 billion next year and $516.6 billion in 2009. The media services firm predicts online video and local search will drive 30% growth in internet ad expenditure this year – nine times faster than the rest of the … [Read more...] about Beijing Games to drive global TV ad spending to record heights
Cannes debut for Comcast International Media Group
Hong Kong/Cannes – E! Entertainment Television, The Style Network and The Golf Channel all come under Comcast International Media Group (CIMG) from today, when the new umbrella brand makes its debut at Cannes. And within the Asia region, E! Entertainment and its sibling channels’ expansion is all set for AsiaSat 2. The E! International Network is set to be distributed through AsiaSat 2’s wide C-band coverage beam and full transponder C-band MCPC platform. Asia Satellite … [Read more...] about Cannes debut for Comcast International Media Group
Three new BBC Global Channels on Hong Kong’s now TV
Hong Kong – BBC Global Channels, is introducing BBC Knowledge, BBC Lifestyle and CBeebies to television audiences in Hong Kong on now TV, from October 17 2007. The Hong Kong launch of the three thematic channels represents the first time CBeebies will be available to audiences in North Asia, and only the second time that BBC Knowledge and BBC Lifestyle have appeared anywhere in the world. The two channels had their global launch in Singapore in July, and CBeebies rolled out for the first … [Read more...] about Three new BBC Global Channels on Hong Kong’s now TV
Celestial offers Shaw Classics in HD and for Mobile at MIPCOM 2007
Hong Kong - Celestial Pictures is bringing Shaw Brother classics in High Definition (HD) format and kung fu content on mobile to MIPCOM 2007. MIPCOM 2007 Mobile & Internet TV Awards nominee, ‘The King Boxer’ mobisodes series, will also make its debut at the market. Shaw Brother classics in HD format include ‘The Eight Diagram Pole Fighter’, ‘The Five Deadly Venoms’, ‘The Flying Guillotine’ and ‘The 36th Chamber of Shaolin’. Celestial … [Read more...] about Celestial offers Shaw Classics in HD and for Mobile at MIPCOM 2007
ViDeOnline enters Taiwan and prepares to launch in China
Hong Kong — ViDeOnline Communication (Asia) Limited launched its VOD service last month on IPTV and broadband platforms in Taiwan, branded hiChannel, in league with Chunghwa Telecom. The line-up includes movie and drama channels and Bloomberg TV. ViDeOnline will enter China this month in partnership with a major ISP. Samson Lee, VDO Country Manager for Hong Kong and Taiwan, confirmed the movie service in China will be download-to-rent, not to own, but declined to give further details. In Hong … [Read more...] about ViDeOnline enters Taiwan and prepares to launch in China