Hong Kong – BBC Global Channels, is introducing BBC Knowledge, BBC Lifestyle and CBeebies to television audiences in Hong Kong on now TV, from October 17 2007. The Hong Kong launch of the three thematic channels represents the first time CBeebies will be available to audiences in North Asia, and only the second time that BBC Knowledge and BBC Lifestyle have appeared anywhere in the world. The two channels had their global launch in Singapore in July, and CBeebies rolled out for the first time with BBC Entertainment in India in May. The three BBC-branded channels form part of ‘The BBC 5’ (BBC Knowledge, BBC Lifestyle, CBeebies, BBC Entertainment and BBC World) – an exclusive new pack for PCCW’s now TV subscribers. now TV has an installed subscriber base of more than 850,000, making it the world’s largest commercial deployment of IPTV, and serves Hong Kong with more than 150 channels of local, Asian and international programming, including key exclusive content.
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