On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends to significantly increase its potential market footprint by using the same backend to deliver localized services to the Tamil audiences. Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha is delivering its entire content catalog to both Telugu and Tamil language audiences, while dramatically optimizing costs and time to … [Read more...] about aha 2.0 expands to Tamil market, powered by Firstlight Media
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Israeli viewers renew their love affair with ‘The Baker And The Beauty’ S3
The Baker and the Beauty is officially Israel’s most-watched returning drama since 2017, with the season finale of Assi Azar’s third instalment scoring consolidated figures of 23.6% rating and 35.1% share for Keshet 12, performing 42% above average rating with 546,000 viewers. Once again created and written by Assi Azarand directed by Oden Ruskin, this third season of the captivating drama premiered weekly from 12 October 2021 and continued the trend established by the first in 2014, when it … [Read more...] about Israeli viewers renew their love affair with ‘The Baker And The Beauty’ S3
Telugu OTT platform aha picks-up ‘The Baker and the Beauty India’
Keshet International (KI), Annapurna Studios and streaming platform aha have collaborated to bring India’s first adaptation of Keshet 12’s rom-com The Baker and the Beauty to screen this September. Based on the globally acclaimed Israeli format originally created by Assi Azar for Israel’s most-watched TV channel, aha’s Indian adaptation of The Baker and the Beauty is produced by Annapurna Studios, directed by Jonathan Edwards and scripted in Telegu. A tale of two opposites starring Santosh … [Read more...] about Telugu OTT platform aha picks-up ‘The Baker and the Beauty India’