Advertising volumes on TV continue to witness growth on account of the festive period. The Total Ad Volumes for the month of October 2021 stood at 178 mn seconds, highest for 2021, 11% higher than October 2020 and 23% higher than October 2019. The total number of advertisers stood at 2851 and brands were 4624 for October 2021, with 22% being new advertisers. “Television advertising continues to grow peaking at 178 million seconds in Oct 2021, the highest for the same period over the last … [Read more...] about October delivers all-time high ad volumes led by festivities and sporting events, says BARC India