adidas and Hypebeast unveil a slick new campaign to promote the new adidas originals OZWEEGO for the Chinese market. The commercial features a star-studded cast of C-pop idol Jackson Yee, Japanese influencer Lala Takahashi, and rapper-producer Dough-Boy. Hypebeast enlisted boutique design and VFX studio Fin Design + Effects to craft the mind-bending VFX for the film. Directed by Crystal Choi (Creative Director at Hypebeast), the 30-second campaign film is centred around the theme of reworking … [Read more...] about adidas, Hypebeast, and Fin Design + Effects unveils new OZWEEGO Campaign
Adidas
Media Prima wins “Best Online Driver” award at Marketing Events Awards
Malaysia’s Media Prima bagged two awards and seven nominations at the Marketing Events Awards 2012 held on November 22. TV3's Anugerah Juara Lagu 26 won the Gold Award for the “Best Online Driver Category” while Anugerah Bintang Popular Berita Harian 2011, which celebrated its 25th anniversary in 2011, won the Bronze award under the same category. According to reports, multi-phased online activities leading up to the event night were in place, from a video … [Read more...] about Media Prima wins “Best Online Driver” award at Marketing Events Awards
