London - Despite concerns over the longer term viability of TV advertising, Ovum’s latest forecast* shows that, on a global basis, revenue growth is expected to continue through to 2020. The US$174 billion generated by TV advertising in 2014 is expected to increase to US$224 billion in 2020, testifying to the medium’s enduring strength at a time when it is being challenged on multiple fronts. Looking on a region-by-region basis, the Middle East & Africa will be the standout … [Read more...] about Ovum’s forecast for TV Advertising