New York - News Corp has announced plans to launch a global programmatic advertising exchange allowing marketers to collectively leverage the company’s online and mobile products and first-party data for programmatic buying and real-time bidding. News Corp properties will discontinue any remaining arrangements with third-party ad networks. The News Corp Global Exchange comprises more than 50 leading web sites and mobile products, reaching millions of subscribers and users … [Read more...] about News Corp launches global programmatic ad exchange