New York / London / Singapore / Hong Kong- The average Chinese youth has 37 online friends he/she has never met, Indian youths are likely to regard mobile phones as a status symbol, while one in three UK and US teenagers claim they can’t live without their game console. Globally, youths on the average have 94 numbers in the mobile, 78 contacts on a messenger buddy list and 86 people in a social networking community. 59% of 8 – 14 year olds prefer TV to PCs, 20% of youths aged 14 … [Read more...] about Study by MTV, Nickelodeon and Microsoft sheds light on youths’ relationship with digital technology
Channel: Platforms
Agis, BNS and Toshiba to launch mobile TV service in Indonesia
Jakarta- Indonesian electronics company PT Agis Tbk, IPTV and mobile TV systems integrator Broadband Network Systems, Ltd. (BNS) and DMB technology provider Toshiba will build a broadcast-based, nationwide mobile TV network in Indonesia, scheduled for launch in early 2008. Operated by Agis, it will be the first DMB-based mobile TV service outside of Japan and Korea, and is expected to cover Indonesia’s 200 regions with a single frequency to allow subscribers to watch the same mobile TV … [Read more...] about Agis, BNS and Toshiba to launch mobile TV service in Indonesia
Agis, BNS and Toshiba to launch mobile TV service in Indonesia early 2008
Jakarta- Indonesian electronics company PT Agis Tbk, IPTV and mobile TV systems integrator Broadband Network Systems, Ltd. (BNS) and mobile TV technology provider Toshiba will build a broadcast-based, nationwide mobile TV network in Indonesia scheduled for launch early next year. Operated by Agis, the service will be the first DMB-based mobile TV service outside Japan and Korea. Toshiba will supply major head-end and transmission equipment, management software, and provide technical and … [Read more...] about Agis, BNS and Toshiba to launch mobile TV service in Indonesia early 2008
IPTV and content to drive FTTx markets in Asia-Pacific countries
Broadband subscribers in Asia Pacific will grow beyond 195 million in Asia-Pacific by the end of 2010 while content services will be a key offering from operators, says telecoms and software consulting firm Ovum RHK in its recently released study of broadband deployments and service drivers in Asia-Pacific. Noting the differences in each country’s regulation of IPTV and content delivery, the report also reveals various factors contributing to FTTx expansion including national broadband … [Read more...] about IPTV and content to drive FTTx markets in Asia-Pacific countries
Digital FTA in Hong Kong heralds new era for advertisers
Hong Kong -The introduction of digital terrestrial television in Hong Kong later this year will give advertisers new opportunities and enhance the communication experience, according to Carat Media Services Hong Kong. “Using TV for brand communication will no longer be limited by a regular TV spot and sponsorship anymore. Marketers will have to rethink the way they used to approach TV advertising or even product placement. The new technologies will enable us to create time beyond a … [Read more...] about Digital FTA in Hong Kong heralds new era for advertisers
U.S. online ad spend to exceed $35 billion by 2012
U.S. online advertising spending will nearly double to $35.4 billion by 2012, with search and display advertising accounting for the lion’s share of expenditures, according to Jupiter Research. It pegs total online ad spending at $19.9 billion in 2007. Major drivers include explosive growth in display inventory, increased paid click volume, and better targeting technology. "The rapid growth of social sites online has accounted for considerable growth and availability of inventory now … [Read more...] about U.S. online ad spend to exceed $35 billion by 2012
