Singapore – Wego has developed the company’s first television and online video campaign. The campaign, consisting of a series of ads to run across television and YouTube was inspired by personal travel choices and initially launched nationally in Indonesia in early August for a period of three months, with plans in place to extend broadcast advertising to Wego’s other core markets. Each of the six 30 and 15 second spots (three each), appropriately relate to the individuality of … [Read more...] about Wego launches TV and YouTube campaign
Channel: OTT
Prime Entertainment partners Netflix
At the occasion of The Rendez Vous, the sales event organised by TV France International in Biarritz (September 7-11), PRIME ENTERTAINMENT GROUP announced a major package deal signed with the leading SVOD provider NETFLIX. The American company NETFLIX is expanding in the European market, and chose some key players in each territory, including PRIME ENTERTAINMENT GROUP. PRIME and NETFLIX signed up for an important package of documentaries which will be part of the great catalogue soon … [Read more...] about Prime Entertainment partners Netflix
Pilot Productions launches Youtube channel
London – Pilot Productions has launched a new subscription channel on the YouTube platform (www.youtube.com/GlobeTrekkerChannel) as part of its digital subscription strategy for 2014. The announcement was made by Ian Cross, Managing Director of Pilot Productions. Available with immediate effect, the Globe Trekker subscription channel enables subscribers to have instant access to view a selection of Globe Trekker episodes for a monthly subscription fee of $3.99 per month (or … [Read more...] about Pilot Productions launches Youtube channel
Ericsson ConsumerLab TV & Media Report
The latest edition of the annual Ericsson ConsumerLab TV & Media Report has found that streaming video is now almost level with traditional TV watching, with 75 percent of consumers watching streamed content several times a week, compared to 77 percent who watch scheduled broadcast TV programming several times a week. The study, now in its fifth year, also found that almost one in five viewers (19 percent) are prepared to pay for the ability to access their favored content on any device, an … [Read more...] about Ericsson ConsumerLab TV & Media Report
Spark New Zealand selects OTT platform provider
Copenhagen, Denmark & Auckland, New Zealand – Lightbox is the new OTT video services by Spark New Zealand. At launch the service will be available as a subscription based video on demand service (SVOD) with more than 5000 hours of insanely good TV available to all New Zealanders. The service can be used across multiple devices, including laptop, desktop, iPad and Airplay on Apple TV. With Xstream MediaMaker™ and a set of RestFul API’s, Xstream has had a leading role in … [Read more...] about Spark New Zealand selects OTT platform provider
ABC Commercial secures SVOD deals
ABC Commercial has signed SVOD deals with Hulu and Netflix for three of its programmes – including deals with both platforms for multi award-winning children’s animation The Adventures Of Figaro Pho. The Adventures Of Figaro Pho Hulu has also acquired the hit comedy Bess Of Both Worlds (16 x 30’ HD) while Netflix has secured the acclaimed feature documentary, Stop At Nothing: The Lance Armstrong Story (1 x 97’ HD), both programmes delivered high ratings in Australia. The … [Read more...] about ABC Commercial secures SVOD deals
