Given the tight restrictions on foreign-owned channels operating in China, specially news channels (as Rupert Murdoch found to his cost some years back), how do you build your brand in that complex and politically sensitive market? MediaCorp’s Channel NewsAsia thinks it’s found the solution— by targeting provincial areas as well as major cities and towns; and with a much greater emphasis on Asian coverage than its English-language rivals. “Channel NewsAsia’s unique … [Read more...] about Making news in China
Channel: Content
Making Learning Fun
From a purely cynical standpoint, producing programming that is educational is not only what’s expected of the brand, but a strong marketing tool when it comes to driving sales of Disney content, channels and the brand worldwide. And the emerging popularity of preschool programming in Asia would seem the ideal way to capture viewers while they’re young and exploiting their ‘pester power’ as their consumer appetite grows. But upon meeting Nancy Kanter, Disney’s … [Read more...] about Making Learning Fun
Multi- tasking for multi- platform – CAS and DRM in Asia
Digital pay-TV platforms are growing in countries such as India, Taiwan and China. Value-added services have been introduced in established markets like Australia and New Zealand. Korea is leading the region in adopting new technologies and Internet Protocol TV (IPTV) is starting to make its mark. All this is creating exciting opportunities for digital TV solutions providers in the Asia Pacific. “We see significant growth potential for all markets in the region,” says Sue Taylor, … [Read more...] about Multi- tasking for multi- platform – CAS and DRM in Asia
Holding the Key to Mobile Security
Content owners are learning that mobile phones represent new revenue opportunities – but also new risks. The maturity of rich media on mobile handsets coincides with the launch of legitimate media services on the Internet, and content owners are eager to avoid past mistakes experienced with music piracy. Increasingly valuable content (in the form of TV shows and movies) are being sold for use on portable devices. With the rise in mobile content value, comes a need for better content and … [Read more...] about Holding the Key to Mobile Security
AXN bans prompts row on content regulation
The Indian Government’s decision to yank the AXN channel off air on the rounds of airing “indecent” content has highlighted several complex issues confronting the media industry in the world’s largest democracy. The ban on AXN for two months, until mid-March, has prompted several questions: What right do the authorities have to pull channels off air? Is there enough clarity in the guidelines governing broadcasters? Can broadcasters come up with their own guidelines for … [Read more...] about AXN bans prompts row on content regulation
Road blocks ahead for new TV “toys” in Asia
The next big things in home entertainment, if you believe the hype at recent trade shows, will be Apple TV and Microsoft’s IPTV-integrated Xbox 360 video games console.Apple Computer Chief Executive Steve Jobs unveiled Apple TV, a set-top box that allows users to stream content from their computers directly to the television set, at the Macworld Conference and Expo in San Francisco. “Apple TV is like a DVD player for the 21st century — you connect it to your entertainment … [Read more...] about Road blocks ahead for new TV “toys” in Asia