Sydney- Network Ten and belong (formerly Legion Interactive and See) are partnering on a mobile phone interactive offering which enables consumers to interact with sponsor billboards and commercial spots via their mobile phones. Viewers can text a key word to a short code embedded in a standard television commercial in order to, for example, receive a brochure, enter a competition, book a test drive or receive a product sample. Peter Birch, Ten's head of sales for Digital Media said: "This is … [Read more...] about Ten launches interactive airtime offerings for mobiles
Channel: Broadcaster
Steward departs in MTV Networks exec shuffle
Singapore- Christopher Steward, Executive Vice President, Viacom Brand Solutions and Southeast Asia, ‘has decided to leave’ MTV Networks in yet another executive reshuffle. Amit Jain has been promoted to Executive Vice President and Managing Director, MTV Networks India, China and Southeast Asia. He will relocate to Singapore from Mumbai, where he was Vice President/Managing Director for MTV Networks India. In this new role, Jain will report to Bob Bakish, President, MTV Networks … [Read more...] about Steward departs in MTV Networks exec shuffle
BBC Worldwide wins awards at Shanghai TV Festival
Shanghai- Made by Hartswood Films and distributed by BBC Worldwide, After Thomas, a show chronicling a couple’s struggle with their child’s autism, won the ‘Jury’s Grand Prix for TV Film’ at the Shanghai TV Festival’s Magnolia Awards on June 15. Also, BBC Worldwide’s documentary, From Pole to Pole, episode one of Planet Earth, won the silver award for ‘Nature Documentary’. … [Read more...] about BBC Worldwide wins awards at Shanghai TV Festival
BBC Worldwide wins Magnolia awards at Shanghai TV Festival
London/Shanghai- After Thomas, a film depicting a true story of a couple’s struggles with their autistic child made by Hartswood Films and distributed by BBC Worldwide, has won ‘Jury’s Grand Prix for TV Film’ at the Shanghai TV Festival’s Magnolia Awards presented on June 15. The jury commended After Thomas for showing “great sympathy” for the disabled and disadvantage in the society. In addition, BBC Worldwide’s first episode of Planet Earth, From … [Read more...] about BBC Worldwide wins Magnolia awards at Shanghai TV Festival
MediaCorp unveils projects at Shanghai Television Festival
Shanghai- This year’s Shanghai Television Festival saw Singapore's MediaCorp unveil several ventures as its strengthens ties with Chinese broadcasters. MediaCorp announced it’s teaming again with CCTV to stage the eighth annual International Inter-Varsity Debate, an event which has attracted participants from across the region as well as the U.S., Canada and the Middle East. MediaCorp's news and current affairs arm indicated it will produce more long-form features and documentaries … [Read more...] about MediaCorp unveils projects at Shanghai Television Festival
History Producers’ Congress re-branded
Banff, Alberta- The World Congress of History Producers is being re-named History Makers: International Summit of History and Current Affairs Producers, starting with the 2008 event to be held January 24-26 in New York. “The new name reflects the fact that history is not just stories about dead people or prehistoric animals,” says Bill Nemtin, newly-appointed Executive Producer. “History is a force behind our daily headlines, wars, international relations, beliefs and … [Read more...] about History Producers’ Congress re-branded