Seoul – Korean pubcaster Munhwa Broadcasting Corporation (MBC) has appointed Ki-Young Ohm as president & CEO to succeed Moon-Soon Choi who steps down from the position he served in since February 25, 2005. Ohm has been with MBC since 1974 and was most recently executive managing director of the broadcaster’s news & sports department. Highlights of his career as a journalist with MBC include leadership of the news desk for 13 years, and his becoming the longest-serving anchor in … [Read more...] about Ki-Young Ohm helms Munhwa Broadcasting Corporation as president & CEO
Channel: Broadcaster
Game-show’s new meaning
Gaming, be it online, via mobile, console, PC, handheld, or most any other platform, is a business that looks set to surge apace for some time to come. As that growth represents boundless opportunities to the games industry, an array of new and interesting propositions are also being presented to a TV industry constantly on the lookout for fresh concepts and content. The money-making potential for gaming is evident from market research data provided by Electronic Arts (EA). The games developer … [Read more...] about Game-show’s new meaning
High hopes for Hindi GE
Back in the late 1980’s, Sunday mornings used the see the streets of India seem strangely deserted. It was an era, in which audiences across all age-groups, would be at home practically glued to their TV screens watching a weekly show based on the great Indian epic Ramayan. The series’ home channel, state-run Doordarshan, used to reign supreme in the absence of any competition from DTH satellite TV. Fast forward to 2008 and Ramayan is back on air. But a lot has changed in the last … [Read more...] about High hopes for Hindi GE
Philippines ratings row rages
With TV ratings key to winning advertising revenue, no wonder that TV networks in the Philippines are both highly competitive – and extremely sensitive – about the topic of audience measurement. And when those all-important figures might prove to have been manipulated, be sure the ‘injured’ party will doggedly pursue the matter to protect its share of the ad pie. Such is the situation in Manila where ABS-CBN has filed a P63million (US$1.5million) civil lawsuit against … [Read more...] about Philippines ratings row rages
Viewers tune-in to new music
There are undoubtedly many TV viewers to whom names like Snow Patrol, The Fray and Jason Mraz might not ring any immediate bells. But their music might be far more recognizable to many as ‘that song from Grey’s Anatomy’ or ‘the Ugly Betty video’. Proving popular with viewers, and that most sought after of demographics the YouTube and i-Tunes generation, these hits are part of very specific music strategies on the part of the TV networks. “The on-air promotions … [Read more...] about Viewers tune-in to new music
MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
Singapore – MediaCorp has assigned its sales head, James Yip, to manage its Vietnamese TV joint venture, International Media Corporation (IMC) as chief operating officer, and has appointed Clifton Yong to replace him as executive vice president, sales and marketing, MediaCorp. Yip will take up his Vietnam posting at IMC from April 1, 2008, while Yong joins MediaCorp from March 10 to oversee the advertising business across TV, radio and print, with a focus on integrated media sales … [Read more...] about MediaCorp names Yip as COO of Vietnamese JV, Yong as EVP, sales and marketing
