Singapore - BBC World News announced a new sponsorship deal for its flagship business programme for the Asia-Pacific region, Asia Business Report. IT specialist Datacraft will sponsor the programme for the next three months, beginning this week. The sponsorship package includes 10" break bumper executions, alongside sponsored trailers and spot ads for the brand. Asia Business Report is BBC World News' live daily business programme, broadcast to audiences across Asia. It is the channel's first … [Read more...] about Datacraft to sponsor BBC World News’ Asia Business Report
Channel: Broadcaster
MediaCorp, Associated Press and GlobeCast to broadcast APEC Singapore 2009
Singapore - In collaboration with host broadcaster MediaCorp, GlobeCast and AP Global Media Services, a division of The Associated Press, will provide international satellite delivery and full broadcast services and facilities for APEC Singapore 2009 to broadcasters worldwide from 8 to15 November 2009 at the Suntec Singapore International Convention & Exhibition Centre. The event is an important annual forum for politicians and business leaders from APEC member economies who account for … [Read more...] about MediaCorp, Associated Press and GlobeCast to broadcast APEC Singapore 2009
Australia: Call for global broadcast network
Sydney - Mark Scott, managing director of the Australian Broadcasting Corporation, has laid out a vision for the international future of the ABC, which is the parent organisation of Radio Australia and Australia Network. It includes consolidating the broadcaster's presence in the Asia Pacific region, as well as rolling out new services in Africa, Latin America and the Middle East. Scott said it will take major investment, but he is hoping to convince the government it is a significant part of … [Read more...] about Australia: Call for global broadcast network
BBC’s Knowledge-based economy
A key sponsor of the Spikes Asia advertising congress, BBC World News used that forum to announce that 24-hour linear channel BBC Knowledge would be carrying advertising from mid-October. Senior executives were tight-lipped as to which marketers would be that channel’s pioneer advertisers, but did say they will be building upon BBC World News’ existing clients as well as targeting new advertisers. Sales will be managed by BBC Worldwide Asia’s advertising sales team based in … [Read more...] about BBC’s Knowledge-based economy
Life on Mars
Sorting through old files recently we came across two documents that reflect how far India’s subscription TV market has come in the past 15 years and how the industry leadership saw this coming. Firstly a document tagged ‘Project Mars’ from 1995/1996. The idea was to create a consortium founded by a leading Indian newspaper publisher, a UK media group, a Hong Kong broadcaster and an Australian soap opera programming specialist. A distant possibility was a terrestrial license to … [Read more...] about Life on Mars
NDS – to Infinite TV and beyond
What percentage of NDS’ business is its traditional core business, versus new and evolving solutions and services? With over 50 percent of our 4,000 staff working on software and middleware solutions, you can see this is a key part of business. We don’t break down revenue by product as there is crossover between the technologies and we are really talking about an end to end solution with CA and the value added services brought about by middleware and set top box software. Being at … [Read more...] about NDS – to Infinite TV and beyond