Across Asia, the digitisation of visual/screen-based entertainment is at the epicentre of a wave of change in viewer behaviour. An ever-broadening range of digital viewing options - including cable TV, direct-to-home (DTH) satellite, IPTV, terrestrial television and mobile TV - are vying for viewer attention, presenting both challenges and opportunities for industry stakeholders who will need to adapt in the year ahead. Modern consumers, particularly the Asian youth market, demand a different … [Read more...] about Broadcast’s metamorphosis
Channel: Broadcaster
SPONGEBOB SQUAREPANTS’ strong return to CCTV
Beijing/Hong Kong - Nickelodeon's animated series SPONGEBOB SQUAREPANTS made a strong comeback to China Central Television (CCTV) Kids Channel ranking as No. 1 across all children/teenage programs/channels in 15 key cities reaching 20.5 million of home viewers. Telecast across CCTV kids channels since 25 December 2008 at 9pm, SPONGEBOB SQUAREPANTS bowled-out all cartoon programs, finishing No. 1 among kids aged 4 -14 (according to CSM Media Research, 25 December 2008 - 4 February 2009). 45 per … [Read more...] about SPONGEBOB SQUAREPANTS’ strong return to CCTV
ESS appoints new EVP for Programming & Production
Singapore - ESPN STAR Sports (ESS) announced the appointment of Craig Dobbs as executive vice-president, programming & production. In this newly-created position, Dobbs will oversee and spearhead all production and programming efforts across the broadcaster's regional networks. Dobbs has over 26 years of experience in the media industry across various functions including production, programming and content acquisition. He began his career in production and spent the next 15 years with Australian … [Read more...] about ESS appoints new EVP for Programming & Production
LiveJournal signs Singaporean ad sales representation agreement with MediaCorp
San Francisco - LiveJournal Inc., one of the world's most respected community publishing platforms, announced that it has completed an advertising sales representative agreement with MediaCorp. Under the agreement, MediaCorp will be responsible for advertising sales and campaign delivery for LiveJournal advertisers in Singapore. LiveJournal has an audience in Singapore of just under 850,000 unique monthly users and serves around 35 million pages a month. The site is the third ranked blogging … [Read more...] about LiveJournal signs Singaporean ad sales representation agreement with MediaCorp
China’s global news aspirations
Beijing - The government in China is considering a proposal to invest US$6.5 billion in expanding the global reach of China Central Television, Xinhua news service and the People's Daily. Reports say China's Ministry of Finance is preparing to spend 45 billion yuan (US$6.5 billion) on the overseas expansion of its main media organizations in an aggressive global drive to improve the country's image internationally. The three state media giants - Central China Television, Xinhua News Agency and … [Read more...] about China’s global news aspirations
NHK re-launches international TV channel
Tokyo - The renewed NHK WORLD TV started broadcasting on 2 February 2009 (0900 Japan Standard Time). NHK WORLD TV offers an all-English language broadcasting service 24 hours a day. With the new channel identity ‘Your eye on Asia', NHK WORLD TV will feature news bulletins every top of the hour. The new NHK WORLD TV lineup will mirror the kaleidoscopic appeal of Asia and Japan, from current affairs to traditional/contemporary culture, such as Japan's anime and music. In February, NHK WORLD … [Read more...] about NHK re-launches international TV channel