Hong Kong – TVB is launching a news app in the third quarter this year to increase its mobile presence and mobile ad revenue. The company, which reported an interim profit of HK$850 million for the first half of 2012, recently began monetising its myTV mobile platform through in-stream video ads. According to the company, ad revenue grew by 54% for the first half of 2012 compared to the same period last year. This increase is largely attributed to in-stream video ads, wallpaper ads and … [Read more...] about TVB continues mobile expansion
Ratings
Hunger Games trilogy becomes best-selling book series on Amazon.com
Seattle – Amazon.com, Inc. announced that the Hunger Games trilogy has outsold the seven-book Harry Potter series, making Suzanne Collins’ three-part saga the best-selling book series of all time on Amazon.com, taking into consideration print and Kindle book sales combined. Sara Nelson, Editorial Director of Books and Kindle, Amazon.com, said, “Interestingly, this series is only three books versus Harry Potter’s seven, and to achieve this result in just four years is a … [Read more...] about Hunger Games trilogy becomes best-selling book series on Amazon.com
Kevin Reilly promoted to Chairman of Entertainment, Fox Broadcasting Company
Kevin Reilly has been promoted to Chairman of Entertainment for FOX Broadcasting Company (FOX). In his new role, Reilly will oversee all programming, scheduling, marketing, research, digital and business affairs at the network. Under his leadership, the network launched Emmy Award-nominated and Golden Globe Award-winning pop culture phenomenon Glee, and most recently introduced New Girl, the network's highest-rated sitcom in 10 years, as well as The X Factor, last season's top new unscripted … [Read more...] about Kevin Reilly promoted to Chairman of Entertainment, Fox Broadcasting Company
Malaysia’s Astro to raise RM5.5B in IPO
Malaysia – Pay-TV operator Astro Malaysia Holdings Bhd is offering up to 1.52 billion shares—which could be worth about US$1.75 billion (RM5.5 billion)—in its initial public offering (IPO) this year. This is Malaysia’s third largest listing this year, after Felda Global Ventures Holdings Bhd (RM9.93 billion raised in June) and IHH Healthcare Bhd (RM6.3 billion raised in July), according to The Star Online. In an updated prospectus exposure released last … [Read more...] about Malaysia’s Astro to raise RM5.5B in IPO
comScore expands online video measurement In Asia
Singapore – comScore, Inc. announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors. comScore Video Metrix is now available in 12 markets in the Asia-Pacific region and 25 individual markets worldwide. “Online video viewing has become a leading … [Read more...] about comScore expands online video measurement In Asia
London Olympics on NBC breaks ratings record
London – Around 219.4 million Americans watched the London Olympics on the networks of NBCUniversal, setting the record as the most-watched event in U.S. television history, surpassing the 2008 Beijing Olympics (215 million), according to data available today from The Nielsen Company. NBCUniversal presented its 13th Olympics with 5,535 hours of coverage across NBC, NBC Sports Network, MSNBC, CNBC, Bravo, Telemundo, NBCOlympics.com, two specialty channels, and the first-ever 3D platform, … [Read more...] about London Olympics on NBC breaks ratings record