comScore expands online video measurement In Asia

Singapore – comScore, Inc. announced the introduction of comScore Video Metrix in Taiwan, Vietnam, Indonesia and the Philippines. comScore’s online video measurement service offers comprehensive online viewing intelligence, combined with demographics, to provide valuable insights into consumers’ digital behaviors.

comScore Video Metrix is now available in 12 markets in the Asia–Pacific region and 25 individual markets worldwide.

“Online video viewing has become a leading pastime for the majority of today’s online consumers, presenting new opportunities for content providers and advertisers to reach their key audiences with engaging content,” said Joe Nguyen, comScore SVP for Asia-Pacific. “comScore Video Metrix provides the viewer insights and competitive intelligence that publishers, advertisers and their agencies need to make smart investments in the online video space.”