For a show that features a few hot – and not so hot – car models, three cheeky British TV presenters and a mysterious mute car afi cionado named Stig, the numbers are staggering: 350 million viewers in 190 countries, 10 million views and close to 57,000 subscribers on YouTube, plus 9.1 million fans on Facebook and in the UK, more than 80 per cent of people have watched at least part of a Top Gear episode. “It’s a dream production to be involved with,” said Adam … [Read more...] about Geared for success
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App-centric television
Perhaps the most exciting aspect of Apps is that their full potential is as yet unknown and does not rely solely on the operator or content owner. Apps can allow operators to exploit the creativity of third party developers, as has happened in the world of IT ever since the PC was invented a generation ago. The difference is that in the payTV world the winner takes all, with operators either retaining control of the customer, or losing out to new emerging players providing services over the … [Read more...] about App-centric television
Uncommon allies
It might be dated to term television, a traditional medium. Today, there is nothing traditional about it at all. Content providers and even telecom operators are bringing television content to more households and viewers, via various innovative platforms such as mobile applications and the internet. Some industry observers foresee that this trend of allegiance will be increasingly pronounced in the near future. Central to this idea of synergy, is the nascent but fast growing relationship between … [Read more...] about Uncommon allies
Motion sickness
Technology is not merely bridging content to viewers but is also providing new and innovative ways of making content altogether. Yet the usage of such innovative technologies by mainstream producers is yet to really gain momentum. As Rune Entertainment’s Graham Perkins observed, “I’m not really seeing anything by Asian content providers that are really developing new types of content, based on new technologies.” But tucked away in Ubi industrial estate in Singapore, is … [Read more...] about Motion sickness
HBO series invades social media
Game of Thrones (GOT) may be a medieval epic fantasy, but HBO Asia is giving this classic story a modern life through social media with a microsite, a Facebook page, and a Twitter account specifi cally for its audiences in 22 Asian territories. “We basically want more people to know that Game of Thrones is coming to Asia. The genre of the show (fantasy) is not a genre HBO has gone into before, so we’re trying to reach out to the target audience,” said Karen Lai, HBO … [Read more...] about HBO series invades social media
3D: a local perspective
Watching how fast new 3D TV sets are being sold at Singapore electronic stores, you could be forgiven for thinking that consumers here are rushing home to watch new 3D TV programmes on their brand spanking new screens. But while falling prices of sets are pushing sales up for electronics makers such as Samsung, LG and Sony, the software, in the form of 3D TV content, has yet to show substantial growth in Singapore. Since the fi rst such programmes started appearing late last year, there have … [Read more...] about 3D: a local perspective
