Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China BBC Advertising, part of BBC Worldwide, the commercial arm of the BBC, has announced the appointment of Katy Xu as Regional Director for Hong Kong & Greater China. She will be responsible for BBC Advertising’s business in Hong Kong, Taiwan, Macau, Phillipines and China. Xu will be based in Hong Kong and will report to Sunita Rajan, SVP Sales Asia. Xu joins BBC Advertising from Eurosport Asia … [Read more...] about Katy Xu appointed BBC Advertising’s Regional Director for Hong Kong & Greater China
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The Great Trade-Off
Buyers worry about license fees. Sellers worry about license fees. If like the new A&E series Barter Kings (pg. 30), we can all trade in our programming without paying a dime (and still get associated rights), then the world would be a happier place wouldn’t it? Some distributors I spoke to are well aware that post MIPTV, many buyers would have seen their wallets shrunk as the volatile economy continues its slide. This market should probably see buyers walking down the Croisette with … [Read more...] about The Great Trade-Off
Disney XD powers into Asia
The home of the famous mouse ears is growing wheels, rolling on skateboards and is into sports, rock music and superheroes. Disney XD, which made its Asian debut on leading payoperator Astro Malaysia on September 15, is unabashedly boy-skewed. Disney says it’s for “kids aged 6 – 14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humour.” “The channel boasts of many firsts,” says Natasha Malhotra, General Manager, … [Read more...] about Disney XD powers into Asia
BabyTV, TV for Tots
How many of us, when told of a channel with hardly any dialogue, a higher-than-usual repeat rate, and babies as target audience – would take such a channel seriously? For the management team at BabyTV, the initial struggle was to convince affiliates that there was a market for pre-preschool content to begin with. “At first we had a difficult time letting platforms know they were missing this niche,” says Maya Talit, Global Marketing, BabyTV at FIC, and one of three co-founders … [Read more...] about BabyTV, TV for Tots
New Discovery Kids on the block
If Discovery Channel had a younger sibling, what would it look like? The answer was revealed on April 2 when Discovery Kids officially rolled out in India, The Philippines and Indonesia. Since then, the network has added Singapore to its growing distribution road map (launched on StarHub TV on September 14); offering Hindi, Tamil and Bahasa Indonesia full dubs in addition to English; and surpassing the 13 million subscriber mark. Despite recent news of The Walt Disney Company Southeast Asia … [Read more...] about New Discovery Kids on the block
Toonami and Cartoonito, It’s TOON time in Asia
In an already-crowded market competing for childrens’ eyeballs, Turner Broadcasting System Asia Pacific, Inc. is making ambitious plans to launch two new channels over the next few months. Toonami, a programming block in the U.S. and soon a full channel here, is “a channel dedicated to bringing highoctane action and anime entertainment to fanboys (and girls) across the region.” Cartoonito, which has enjoyed considerable success as a European brand, “will feature colourful … [Read more...] about Toonami and Cartoonito, It’s TOON time in Asia
