Q: Why the rebrand? A: E! is evolving to stay relevant and to continue engaging audiences. Research is showing that young adults view pop culture as an important aspect in their lives. We are building on our success as the leader in entertainment news to connect viewers to topical programming that they’re passionate about – pop culture. Q: How different will the new E! be? A: E! is refreshing its logo, on-air look and tagline in Asia on September 23, 2012. The new E! offers more … [Read more...] about E! Pop of Culture
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Formats that are truly Universal
During the past few months, several formats from NBCUniversal International have stormed their way to Asian households and have been enjoying high ratings since their launch. For instance, Minute To Win It, originally developed by Friday TV (part of the Shine Group) and launched on NBC in 2010, has already been a success across six continents. The Vietnam adaptation—Minute To Win It Vietnam—the format’s fourth Asian version after successful local productions in Malaysia, India … [Read more...] about Formats that are truly Universal
Pit Stop – Singapore
Q: Tell us your feelings about being nominated so many times for the Emmys? A: Well, the nominations are always a tremendous honour for us. Everybody works so hard and it’s not my nomination, it’s everybody’s. People all over the world associated with the show, all over Asia, Africa, South America, Europe, Russia. Every time the show gets nominated, I get texts from people all over the world: “Yeah! we got nominated, we got nominated!” So you bring all these people … [Read more...] about Pit Stop – Singapore
Simon’s Got Talent
Cowell’s track record of producing hit talent shows is undeniable, and he’s got the stats to prove that. This year, Got Talent tops Eurodata TV Worldwide’s “Most-watched reality shows in international markets” list – for the second year running. Data from the audience measurement firm suggests that the franchise is currently the most popular entertainment format in the world and has travelled to more territories as a format than any other talent show in … [Read more...] about Simon’s Got Talent
Zodiak talks Formats
Q: In the past year, which genres have done well in the Asian markets? A: From our catalogue, the focus has been on big studio primetime formats such as True Talent, So You Think Can Dance and Copycat Singers. But we are also starting to have strong interest in some of our best-selling factual entertainment formats in certain territories. Q: Which territories in particular have seen strong growth, or done well? A: I am very pleased to say that I have seen good growth in China and Vietnam. Q: … [Read more...] about Zodiak talks Formats
Nouveau Novelas
Q: In the past year, how have scripted formats, for instance telenovelas, done in the Asian markets? A: Scripted formats are definitely a trend in the Asian markets. Now more than ever we see an evident interest from local production companies in creating products from the “Golden Book”, which are telenovela scripts with proven worldwide success. At the moment, Telemundo Internacional is present in the Philippines with the format Where is Elisa?, achieving amazing results in the … [Read more...] about Nouveau Novelas
