Singapore – MediaCorp, Singapore’s integrated media company, is acquiring a 22.66% stake in Chinese outdoor advertising firm Dahe Media Co Ltd. The proposed deal comprises vendor shares and new shares with the latter priced at HK$89million (US$11.4million), and is subjected to regulatory and shareholder approval in the following months. The investment is expected to make MediaCorp the largest single shareholder of Dahe Media after Jiangsu Dahe International Advertising Group Co Ltd, … [Read more...] about MediaCorp to acquire stake in Chinese outdoor advertising firm Dahe Media
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Global ad spend by top 100 hits US$97.8 million
The world’s top 100 marketers spent US$97.8 billion in global media in 2006, a slim 1.1% up on the previous year and a pronounced slowdown after a 5.1% increase in 2005 and a 12.1% jump in 2004. The Top 100 shelled out $46.02 billion, or 47.1% of the global total, in the US, versus 31.8% in Europe and 15.3% in Asia Pacific. That’s according to Advertising Age, which reported Procter & Gamble Co. continued its six-year streak at No. 1, outlaying $8.52 billion, up 4.1%. P&G was the … [Read more...] about Global ad spend by top 100 hits US$97.8 million
