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12 Dec 2019

Category: Featured

FOX+ takes on Asia 

With a commitment to satisfying curiosity and entertaining viewers with high-end programming, FOX Networks Groups
Asia has grown from the fl agship channels it once launched to a leading Asia-Pacifi c programmer whose portfolio of
content reaches thousands of cumulative subscribers around the region. As its President, Zubin Gandevia tells K. Dass,
“FOX has now extended its play and gone deeper at the individual level with FOX+, offering consumers content at their
own convenience.”

Unique Drama is a Key Selling Point 

Globally, every TV outlet, digital or otherwise, is looking for the next big drama. And audience demand for engaging,
quality scripted programming has never been so high.
Mediacorp’s programming is in demand abroad but who is buying and where is the market heading? K. Dass checks with
Suzie Wang, Head of Content Distribution, Mediacorp Studios about how they are serving the rising appetite for drama
series across the region.

Local content drives traffic 

Across all platforms, local content still rules according to Craig Johnson, Managing Director-Media at Nielsen. But he also cautioned that brands are seated in the driver’s seat. My primary role is to comprehend today’s technology and examine how Nielsen could implement measurement services to broadcasters, OTT providers and pay-TV operators. At Nielsen we look at people, which is what we call the ‘watch-side’. So, our job is to unite ‘what people watch, what people buy’ and bring these information together statistically to provide data to advertisers and brand owners. K. Dass reports.