Engagement patterns by device There’s a common cliché in our industry that says the bigger the screen, the better. Well, it may be cliché, but it’s also true. The biggest screens, connected televisions, have seen their share of time watched for content longer than 10 minutes increase steadily over the past year. From Q1’s 43% to Q2’s 53%, Q3’s 71% and Q4’s 74%, a growth of more than 72% over 12 months. On the tablets, meanwhile, the share of time watched for the same content has declined … [Read more...] about Global Video Index
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Sports content: the evolution, cost and popularity
Rising sports programming costs could have consumers crying foul. Nearly half of the monthly cable or satellite bill goes to sports channels. Escalating prices are triggering worries that subscribers will start walking away someday. The owners of baseball’s Dodgers were expected to receive US$6-billionplus for the TV rights to their team’s games. That may be a big win for the home team, but consumers won’t be doing high-fives once they see their pay-TV bills. The average household … [Read more...] about Sports content: the evolution, cost and popularity
4K UHD – Getting from Risk to Reward
The advent of 4K UHD content brings new opportunities for operators along with a number of challenges in terms of costs, compatibility and compliance. Before discussing these, however, it’s important to note that the terms Ultra HD (UHD) and 4K have been used interchangeably by TV makers, broadcasters, the media, and as a result, consumers. While they are not the same, 4K appears to have caught on as the de facto term for both. What’s often lost in the discussion is that the UHD specification … [Read more...] about 4K UHD – Getting from Risk to Reward
Where can I get the Television Asia Plus Annual Guide 16-17?
How should I expand my TV business in 2017 ? Television Asia Plus Annual Guide 16-17 is your first step, at a click of your finger. … [Read more...] about Where can I get the Television Asia Plus Annual Guide 16-17?
Video streaming gaining popularity in Taiwan
Taiwan’s media scene has changed significantly since the beginning of the internet era. According to Nielsen Taiwan, only 18% of its population had access to the internet daily in 2000. But by 2015, 79% of its population of 23.3 million are connected. Television still remains the most popular platform for receiving news, but this viewership has declined from 93% to 88% in 2000. Still, pay-TV is increasingly saturated with the focus shifted to more on-demand services. pay-TV … [Read more...] about Video streaming gaining popularity in Taiwan
Korean IPTV to exceed US$7 billion by 2020
South Korea’s never-ending repertoire of Korean drama never fails to bring multitudes of audiences to their screens. Its pay-TV’s continuous growth in IPTV is flourishing, with an expected exceed revenue of US$7 billion by 2020. Many global dramas are still entering the market, with some being localised. Zenith Media expects the global advertising market to grow by US$77 billion from 2015 to 2018, with Indonesia in fourth place contributing to 5% of this extra advertising … [Read more...] about Korean IPTV to exceed US$7 billion by 2020