BBC Worldwide has announced the trial date of its on-demand Global BBC iPlayer on Apple iPhone and iPod Touch. The application will be available for use on 8 December. Currently available on Apple iPad, the extended pilot subscription service will now reach millions of new viewers in Australia, Canada and Germany, among others. Jana Bennett, President Worldwide Networks and Global BBC iPlayer, said at the Digital TV Summit, “This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before.” She added that a new slate of programmes representing the “best of British culture” such as Peep Show and Black Books will be added, along with the introduction of two new content genres – “Music” and “Arts and Culture”.
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