Mumbai – BIG CBS Networks has appointed Yashraj Rao as the National Sales Head for its channels – BIG CBS Love and BIG CBS Spark.

In his new role, Rao will be responsible for growing sales and leading the team across the country, to grow client base and revenues for these channels. In his current profile, he will report to Vishal Rally, Business Head – BIG CBS Networks.

With almost nine years of sales experience across industries, Rao began his career with Monster.com, before moving to Aviva Life Insurance as Assistant Manager in the Corporate Sales portfolio. From there he moved to HDFC Life where he rose quickly to become Associate Vice President – Group Sales.