CNN announced that it has retained its position as the number one news and business brand on all platforms, according to new findings from the latest Pan-Asia Pacific Cross-Media survey (PAX). The research reinforces the network’s undisputed regional leadership in TV, mobile and online – making it 15 consecutive years in the top position.

Some of the results highlights in the research included that the CNN brand reaches 30% of PAX respondents across all platforms, has two-thirds (68%) more daily and 57% more weekly viewers than any other international news or business channel, and also ,reaches 55% more international travellers than the next placed news and business channel each week. 

Duncan Morris, Vice President of Research at Turner International Asia Pacific, said: “What makes these results particularly striking is that CNN has the largest audience base in news, no matter how you look at the data – by platform, target group or reach metric. Since the first PAX results were announced in 1997, CNN has demonstrated that it is consistently successful in delivering quantity, as well as quality, in audience terms.”