Cowshed Collective, the UK based entertainment studio and agency, is to produce a second season of YouTube-originated high-stakes reality series INSIDE for Netflix alongside The Sidemen.

The 7 part-series is set to premiere globally in early 2025.

In collaboration with Netflix and The Sidemen, Ethan Payne, Harry Lewis, Joshua Bradley, Olajide Olatunji (also known as KSI), Simon Minter, Tobi Brown and Vikram Barn, Cowshed Collective will be producing the show that features 12 prolific influencers locked inside a house, where they are competing in a series of challenges for a prize worth up to £1m.

Cowshed Collective’s George Cowin says, “This commission marks a huge shift in the entertainment industry. At Cowshed Collective we have again proven that we can produce landmark reality series which not only draws millions of viewers, but also engages a community and influences cultural narrative across platforms. We are delighted to be working with The Sidemen to deliver this series to a global audience. We will continue to disrupt the entertainment industry with a quicker, more efficient production model that really delivers”.

The Sidemen will serve as executive producers alongside George Cowin and Ryan O’Shea for Cowshed Collective.