Courtesy of TechStorm
Meet TechStorm Download, sub-category of TechStorm Originals on LINE TODAY Thailand, a dedicated time belt proudly featuring a series of Asian exclusive stories that highlight niches in the digital space as well as movers and shakers driving the region’s esports and tech scene. From 19 September 2022, TechStorm will embark on an exhilarating journey into the gaming world with TechStorm’s celebrity influencer Amy Rutanonchai, Thailand’s very own esports veteran and founder of IDONOTSLEEP Esports, winner of the very first Mobile Legends: Bang Bang Southeast Asia Cup (MSC) 2017. TechStorm Download’s very first episode captures the narrative of actress-singer Myrtle Sarossa, famous gamer, streamer and cosplayer dubbed “Philippines’ Megan Fox”, also one of the pioneers leading the play-to-earn movement in the country.
Viewership of TechStorm’s content has once again taken a quantum leap upward, with Southeast Asia’s fastest-growing and de facto largest esports media entertainment network for Millennials and Gen Zs launching TechStorm Download to a scalable audience on LINE TODAY Thailand, no.1 mobile content portal located on LINE application, the champion of Thailand’s messaging apps in Thailand.
“We are ecstatic to strengthen TechStorm’s presence in Thailand by way of video-on-demand streaming service on LINE TODAY. This launch dials in perfectly with TechStorm’s rapidly-growing core audience and aims to capture the eyeballs of young esports viewers within the robust gaming community of more than 32 million Thai gamers from one of the highest-profile gaming markets in Southeast Asia. With a current distribution of 33 million on mobile OTT, we look forward to welcoming a new user base comprising 38 million from LINE TODAY via this synergistic partnership, which will provide a knock-on effect of amplifying TechStorm’s organic growth in Asia Pacific,” says Debbie Lee, CEO & Founder of TechStorm.
The move aligns with LINE TODAY Thailand’s direction in 2022; Chief Content & Services Officer for LINE Thailand, Kanop Supamanop, says, “LINE TODAY Thailand has been in the market for over 6 years, serving a wide variety of news and content to users nationwide in the digital era. We are always expanding and exploring new territories of content to respond to changing users’ interests. Partnering with TechStorm significantly reflects our game plan to approach younger audiences.”
As part of its relentless focus on catering to the local audience, TechStorm unveils refreshing original Asian content that spotlights esports talents that have recently risen to fame; through an exclusive, in-depth interview on TechStorm Originals, enthused viewers are learning more about Phoenix Force, the champions of Free Fire World Series 2021, as they answer fans’ burning questions. These videos are accompanied with high-quality subtitles available in Thai, in addition to Bahasa Indonesia and Traditional Chinese.
LINE TODAY has become increasingly popular across Thailand, where it takes the lead with accumulative monthly content consumption of more than 1.4 billion views and more than 38 million active users each month.
